Consumer Segmentation

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As a customer-facing business, you want to understand your customers better, and find more customers who match your target profiles. Kaleidoscope Demographic Segmentation provides powerful views at the most granular geographic level available, equipping decision-makers in retail, marketing and financial services.

Using several key datasets, we have identified 19 population segments, and mapped out the predominant characteristics across the South African landscape.

Use this tool to:

• Explore Kaleidoscope in the LEO mapping toolbox (Lightstone’s geospatial platform) with relevant query tools and overlays
• Upgrade your marketing using LSMs and other segmentation measures
• Apply segmentation like your customer type or outlet location in bespoke consulting work, depending on your needs
• Link through to outdoor media holdings that match your desired segmentation with optimal reach and frequency

Pricing to suit your business needs

This service is priced and tailored to your unique requirements, based on:

• Which delivery format you prefer
• The size of your company
• The number of users
• Whether you want additional layers activated

Go to LEO

Profile your customers, find more customers

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