Property Newsletter | February 2022
More first time buyers enter the market
As repeat buyers decline in % and real terms
The number of first time buyers has been edging upwards in the last four years as a percentage of transfers following years of consistency in the market.
In the graph below we see first time buyers were steady at 32-33% from 2014 to 2018, and then edged up to 34% in 2019 before jumping to 37% in 2020 and 2021.
The historically low interest rates which the SARB introduced in response to the economic fallout of Covid-19 certainly spurred buyers into the market.
% of First time buyers vs Repeat
Total transfers
Nevertheless, the rise of first time buyers in percentage terms must be seen against the total numbers of transfers drifting downwards from 2015 until 2019, with a sharp drop in 2020 as the hard lockdown took a toll on the market. The 2021 jump in numbers in part reflects the pent up demand playing out as lockdown conditions eased.
First time buyers bonding behaviour
Repeat buyers have reduced in both percentage terms and actual numbers. In 2015, some 270 189 transfers were recorded, of which 181 026 (67%) were repeat buys. In 2019, just prior to the pandemic, repeat buyers had slipped to 162 688 (66%) of total transfers.*
Repeat buyers bonding behaviour
The volume of bonded transfers for both first time and repeat buyers have increased since 2015, with a slight decrease in 2020. First time buyers are more likely to bond than repeat buyers, with the percentage of bonded transfers increasing sharply from 2017 and peaking at 72% in 2021.
First time buyers on the coast have been choosing the Western Cape as their preferred option since 2014 (see graph below), and this trend spiked in 2021 as the market began recovering from the lockdowns of 2020. Favourable interest rates coupled with remote office working and semigration are becoming a more pronounced feature of the residential market, and the Western Cape’s reputation for better-run municipalities is also contributing to the pull of the region.
Towns popular with first time buyers: Coastal (5km from coast)
First time buyers of inland properties overwhelmingly bought in Gauteng, South Africa’s commercial heartland. Again it is worth noting the spike in 2021 as first time buyers took advantage of the historically favourable interest rates and the market adjusted for 2020, when hard lockdowns brought house sales to a trickle for a while.
Towns popular with first time buyers: Inland
*This report does not assess the RDP or informal housing markets.
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