This covers a very broad spectrum of information, such as a person’s race, gender, age, medical history, employment history, address and various other classes of information.
Aggregated information or any personal information that has been anonymised (or de-identified without the chance of re-identifying it) does not constitute Personal Information under POPIA.
POPIA also covers ‘juristic persons’ or companies, which is not common in Data Privacy laws in other countries.
Processing refers to the handling of data in any which way, including:
When you approach a Data Subject, either in person, via email or another form of electronic communication, for the direct or indirect purpose of:
When you contact somebody without them seeking that contact, in order to sell them a product or service, ie marketing your services to that person, who has not asked for those services.
POPIA specifically regulates Direct Marketing by means of electronic communication. This is any text, voice, sound or image message sent over an electronic communications network which is stored in the network or in the recipient’s terminal equipment until it is collected by the recipient.
For ease of use, here are some of the documents referred to in the information prepared to support our Estate Agent and Automotive Industry clients. Please click on the links below.